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Old 09-20-2016, 11:57 AM   #51
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I usually tend to stay out of tow vehicle discussions as they can become a little heated. But as far as brands go, it is just a personal preference. All I have ever owned was Chevrolet, GMC, and Oldsmobile. My dad always had GM vehicles so maybe that is where that came from. As far as vehicles go, there is something for everyone. The one thing I am passionate about though, is surplus weight and towing capacity. And as for those strength ads that GM runs, the way I baby my truck box, 1/2 inch particle board would work for me. Loren
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Old 09-20-2016, 12:46 PM   #52
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Originally Posted by Loren & Cathy View Post
And as for those strength ads that GM runs, the way I baby my truck box, 1/2 inch particle board would work for me. Loren
seen several truck beds with a piece of plywood protecting the truck bed....just guessing but if the Ford had that on top of the aluminum bed the GM ad results might be different
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Old 09-20-2016, 05:18 PM   #53
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Or constantly saying best in class, yet don't tell you what the class is.
This is certainly not unique to General Motors... everyone does that. At one point all of the "Big Three" (GM, Ford, FCA) were simultaneously claiming to have the best towing capacity - each by defining a "class" which suited them, and providing that class definition in the fine print. As I recall, among the "heavy-duty pickups" Ford claimed it because their truck (F-450) actually had the highest rating towing capacity, Ram claimed it because they defined the class as not including the F-450, and GM claimed it because they compared capacity with a conventional rear hitch (not, for instance, fifth-wheel).
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Old 09-20-2016, 05:22 PM   #54
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What I wonder is how many trucks did Chevy have to buy to get the shots they needed. Any shot for an ad requires multiple takes. Or did they use CGI ( Computer Generated Image )?
For the concrete-into-box ad? Not a problem... both GM and Ford boxes were dumped on about a dozen times, and they just kept the cameras rolling. Same for the toolbox test. The results are quite repeatable. No computer-generated stuff needed.
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Old 09-20-2016, 06:08 PM   #55
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For the concrete-into-box ad? Not a problem... both GM and Ford boxes were dumped on about a dozen times, and they just kept the cameras rolling. Same for the toolbox test. The results are quite repeatable. No computer-generated stuff needed.
Do you really think they dropped that tool box into the bed once to get the visual result they wanted?
What was in the tool box? Lead?
Also love the towing video ( can't remember which company ) with the huge empty wire spools on the trailer, or the bulky, empty septic tank.
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Old 09-20-2016, 07:34 PM   #56
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Do you really think they dropped that tool box into the bed once to get the visual result they wanted?
No, they did it a bunch of times as an internal activity before deciding to make an ad. To make the ad they did it a bunch of times... and almost all the time it punctures the Ford's floor and dents (but does not puncture) the GM's floor... which is not surprising, given the materials. They just pick one of the puncture examples from the available video. Various reporters have seen these demonstrations, which was probably a good move by GM, since there would be immediate suspicions.

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What was in the tool box? Lead?
No; I think it would have been fair to have a "typical" load of tools in it, but it's empty. The test is arranged to have the box hit on the corner, and the box is steel (remember those steel tool boxes?) so it's a pretty severe thing to do to a sheet metal panel... although not entirely unrealistic. I wouldn't balance a toolbox on the edge of a truck box, but a toolbox could get dropped that distance while loading or unloading.

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Also love the towing video ( can't remember which company ) with the huge empty wire spools on the trailer, or the bulky, empty septic tank.
I think the spools are Ram. One of my favourite "silly truck commercial" examples is the shipping container (also in a Ram ad?), which can weigh 40 tons when loaded... but is empty. It really does make some sense to use a light truck to shuffle empty containers to where they're needed so it is legitimate, but I'm sure that the intention is that viewers assume that the container is loaded and impressively massive.
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Old 09-20-2016, 07:42 PM   #57
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The ads from all the companies have convinced me to keep the vehicle I have as long as possible. I'll get no satisfaction buying a new one.
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Old 09-20-2016, 07:54 PM   #58
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The ads from all the companies have convinced me to keep the vehicle I have as long as possible. I'll get no satisfaction buying a new one.
Well, the ads have very little to do with my satisfaction one way or another. I love the F150, and the folks at Chevy can keep pumping out their ads as much as they like. There's a reason the F150 has been the best selling truck for decades.

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