I don't see how that Ranger is any less "truck" than all of the other big-cab and short-box pickups that have been the popular choice for a decade or two. Trucks are vehicles to haul primarily stuff (rather than passengers), so if what it is supposed to haul is a trailer, that's a perfectly sensible truck, and if what it is supposed to haul is cargo with a moderate density, that's not a very sensible truck.