It makes sense to me. By doing a production line with some "standard" units they can make notes on when there would be slack for doing custom work, and what could be done in those slots, and where it slows down the line. That may ultimately limit what specialty options they'l do, or simply end up with them priced according to how much extra work it takes over the standard options.
It may also turn out that once they've upped production the demand dies away again, too, and they go back to having more time for custom work. We don't know yet how many RV newbies are going to stick with it, and how many Escape buyers will love it but move to a motorhome or larger trailer. Time will tell.
Of course, I already have mine. Well, most of it, anyway.