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Old 12-07-2023, 07:05 PM   #1
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New Escape Commercial

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Old 12-07-2023, 07:32 PM   #2
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I speechless
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Old 12-07-2023, 07:35 PM   #3
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Probably won't be winning any Clio awards
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Old 12-07-2023, 07:41 PM   #4
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Well, that was...unique.
I guess I have to assume I'm not the target audience for that advert.
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Old 12-07-2023, 08:06 PM   #5
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Good thing I bought mine before I saw that.
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Old 12-07-2023, 09:25 PM   #6
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I would have made it family oriented and featured positive experiences with dogs, kids And grandkids. Most people who know about bears don’t joke about bears. In addition I would have shown a lot more different recognizable locations. These I would have chosen by a review of Escape calendar pictures on years past. Might have cost a lot more money but I believe you have to spend money to make money.
I’m not usually too serious about commercials but I do like believability over forced humor and bare beaches. Footage from Escape oriented rallies with the trailers in a campground setting are more believable than the beach scenes for most. Probably just me.
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Old 12-07-2023, 09:47 PM   #7
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Quote:
Originally Posted by occer View Post
I speechless
Well I was also, for about a nanosecond.

Then words like "pathetic" and worse started coming to mind.

Exactly the type of ad prepared by someone without a clue what the Escape experience is like.

I hope this commercial dies a quick death, it's embarrassing to watch knowing what the reality is like.

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Old 12-07-2023, 10:05 PM   #8
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Geez, that was bad! I couldn't even finish watching it.
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Old 12-07-2023, 10:40 PM   #9
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Mistakes happen, but this one was unnecessary. I think its called a "self goal" in soccer.
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Old 12-07-2023, 11:02 PM   #10
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To say the least.
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Old 12-07-2023, 11:07 PM   #11
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Who in their right mind at Escape approved this ad...speechless
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Old 12-07-2023, 11:40 PM   #12
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If they were trying to channel Rick Moranis and Dave Thomas, they missed by several dozen kilometers.

Having been in the room when ad campaigns like this are hatched, I'm sure the concept was more amusing when it first came up.
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Old 12-08-2023, 01:22 AM   #13
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C'mon, gang. It's tongue in cheek humor. I smiled.
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Old 12-08-2023, 05:58 AM   #14
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One thing that a good bad commercial can pull off is your attention.

Really, how many people drive up wild mountain gravel roads to deserted gravel beaches just feet from the shorelines of beautiful lakes overlooking amazing mountains with bears sitting in chairs enjoying a "cold one" from your coolers while you are catching fish with your friends?

Seems like you can do that "Carefree" in a fiberglass Escape.

Someone once told me that nobody remembers 95% of what you say so make sure the 5% is memorable.
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Old 12-08-2023, 07:36 AM   #15
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Whether it's a refrigerator, a lawnmower, a car, a travel trailer, it seems like the most effective advertisement, at least for an old fashioned person like myself would be footage and language which features the features and benefits of the product. But that's not how ads are done today. This particular ad has got to be among the most banal and disgusting. Embarrassing!
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Old 12-08-2023, 07:41 AM   #16
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Cringy. I couldn't even watch it to the end. It wasn't even campy, just embarrassing.
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Old 12-08-2023, 08:19 AM   #17
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I hope this doesn't effect the resale value of my trailer.
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Old 12-08-2023, 09:03 AM   #18
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Well, that was...unique.
I guess I have to assume I'm not the target audience for that advert.
Hard to know who the target audience is.

Years back there was a tv program Mad Men. In one episode a hotel magnate proposed a cute little animated mouse as a spokesperson for the hotel chain. The ad man listens to the idea and replies, “No one likes to think about a mouse in a hotel room.” The idea was dropped immediately. Someone should have told Escape that no one likes to think about a bear in your camper, either.

But I can’t blame it all on the bear. The ad went south before the bear showed up. The lead guy was too fake from the get-go.
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Old 12-08-2023, 09:13 AM   #19
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Geez, that was bad! I couldn't even finish watching it.
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Old 12-08-2023, 09:16 AM   #20
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C'mon, gang. It's tongue in cheek humor. I smiled.

I'm with you on the Smile, if not a little giggle.
I am at a point in life that I don't buy because of a commercial but may remember a name if it is unusual enough.
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