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12-07-2023, 07:05 PM
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#1
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Senior Member
Join Date: Jun 2020
Location: St. Louis, Missouri
Trailer: "Side Effect" 2022 21C
Posts: 1,376
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New Escape Commercial
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12-07-2023, 07:32 PM
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#2
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Site Team
Join Date: Jan 2023
Location: San Jose, California
Trailer: 2023 5.0 TA
Posts: 264
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I speechless
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12-07-2023, 07:35 PM
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#3
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Senior Member
Join Date: Dec 2022
Location: Elk Grove, California
Trailer: 2024 Escape 5.0
Posts: 109
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Probably won't be winning any Clio awards 
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12-07-2023, 07:41 PM
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#4
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Member
Join Date: Mar 2021
Location: Penticton, British Columbia
Trailer: 2021 17B
Posts: 94
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Well, that was...unique.
I guess I have to assume I'm not the target audience for that advert.
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12-07-2023, 08:06 PM
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#5
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Senior Member
Join Date: Jul 2016
Location: Whidbey Island, Washington
Trailer: 2020 Escape 17B "Voyager"
Posts: 2,690
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Good thing I bought mine before I saw that.
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12-07-2023, 09:25 PM
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#6
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Senior Member
Join Date: Aug 2015
Location: Benton County, Iowa
Trailer: 2013 Escape 21 Classic Number 6, pulled by 2018 Toyota Highlander
Posts: 8,262
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I would have made it family oriented and featured positive experiences with dogs, kids And grandkids. Most people who know about bears don’t joke about bears. In addition I would have shown a lot more different recognizable locations. These I would have chosen by a review of Escape calendar pictures on years past. Might have cost a lot more money but I believe you have to spend money to make money.
I’m not usually too serious about commercials but I do like believability over forced humor and bare beaches. Footage from Escape oriented rallies with the trailers in a campground setting are more believable than the beach scenes for most. Probably just me.
Iowa Dave
__________________
Ain’t no trouble jacking a double Burma Shave
Dave
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12-07-2023, 09:47 PM
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#7
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Senior Member
Join Date: Jan 2014
Location: North Van., British Columbia
Trailer: 2014 Escape 19, sold; 2019 Escape 21, Sept. 2019
Posts: 8,819
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Quote:
Originally Posted by occer
I speechless
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Well I was also, for about a nanosecond. 
Then words like "pathetic" and worse started coming to mind.
Exactly the type of ad prepared by someone without a clue what the Escape experience is like.
I hope this commercial dies a quick death, it's embarrassing to watch knowing what the reality is like.
Ron
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12-07-2023, 10:05 PM
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#8
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Senior Member
Join Date: Jul 2020
Location: Dallas, Texas
Trailer: 2019 E19
Posts: 274
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Geez, that was bad! I couldn't even finish watching it.
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12-07-2023, 10:40 PM
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#9
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Senior Member
Join Date: May 2019
Location: Humboldt County, California
Trailer: 2009 Escape 19
Posts: 175
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Mistakes happen, but this one was unnecessary. I think its called a "self goal" in soccer.
__________________
Fog Lark
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12-07-2023, 11:02 PM
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#10
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Senior Member
Join Date: Feb 2020
Location: East of Austin, Texas
Trailer: 2021 Escape 5.0 / 2022 F150 SuperCab
Posts: 2,914
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To say the least. 
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12-07-2023, 11:07 PM
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#11
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Senior Member
Join Date: Jul 2016
Location: Snohomish, Washington
Trailer: 2017 19 foot sold, 2022 21C
Posts: 659
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Who in their right mind at Escape approved this ad...speechless
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12-07-2023, 11:40 PM
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#12
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Senior Member
Join Date: Jul 2022
Location: Silicon Valley, California
Trailer: 2023 Escape 21C
Posts: 141
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If they were trying to channel Rick Moranis and Dave Thomas, they missed by several dozen kilometers.
Having been in the room when ad campaigns like this are hatched, I'm sure the concept was more amusing when it first came up.
__________________
Inhabiting "Peregination", an E21C. Take a micro-vacation with nature sounds!
--... ...--
ad·ven·ture: (noun) An endeavor in which more than half of the fun is in telling the tale afterwards.
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12-08-2023, 01:22 AM
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#13
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Member
Join Date: Aug 2023
Location: Corvallis, Oregon
Trailer: 2022 21 C owner :-D/ '24 RAM 1500 Limited
Posts: 78
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C'mon, gang. It's tongue in cheek humor. I smiled.
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12-08-2023, 05:58 AM
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#14
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Senior Member
Join Date: Jun 2020
Location: St. Louis, Missouri
Trailer: "Side Effect" 2022 21C
Posts: 1,376
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One thing that a good bad commercial can pull off is your attention.
Really, how many people drive up wild mountain gravel roads to deserted gravel beaches just feet from the shorelines of beautiful lakes overlooking amazing mountains with bears sitting in chairs enjoying a "cold one" from your coolers while you are catching fish with your friends?
Seems like you can do that "Carefree" in a fiberglass Escape.
Someone once told me that nobody remembers 95% of what you say so make sure the 5% is memorable.
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12-08-2023, 07:36 AM
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#15
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Senior Member
Join Date: Feb 2022
Location: North Newton, Kansas
Trailer: 2020 E21C
Posts: 199
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Whether it's a refrigerator, a lawnmower, a car, a travel trailer, it seems like the most effective advertisement, at least for an old fashioned person like myself would be footage and language which features the features and benefits of the product. But that's not how ads are done today. This particular ad has got to be among the most banal and disgusting. Embarrassing!
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12-08-2023, 07:41 AM
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#16
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Site Team
Join Date: Nov 2008
Location: Portland, Oregon
Trailer: 2014 Escape 5.0 TA
Posts: 11,052
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Cringy. I couldn't even watch it to the end. It wasn't even campy, just embarrassing.
__________________
Donna D.
Ten Forward
2014 Escape 5.0TA
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12-08-2023, 08:19 AM
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#17
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Member
Join Date: Apr 2021
Location: Margate, Florida
Trailer: 2021 escape 21c
Posts: 68
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I hope this doesn't effect the resale value of my trailer.
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12-08-2023, 09:03 AM
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#18
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Senior Member
Join Date: Mar 2013
Location: n/a, Texas
Trailer: Escape
Posts: 729
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Quote:
Originally Posted by Bayner
Well, that was...unique.
I guess I have to assume I'm not the target audience for that advert.
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Hard to know who the target audience is.
Years back there was a tv program Mad Men. In one episode a hotel magnate proposed a cute little animated mouse as a spokesperson for the hotel chain. The ad man listens to the idea and replies, “No one likes to think about a mouse in a hotel room.” The idea was dropped immediately. Someone should have told Escape that no one likes to think about a bear in your camper, either.
But I can’t blame it all on the bear. The ad went south before the bear showed up. The lead guy was too fake from the get-go.
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12-08-2023, 09:13 AM
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#19
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Senior Member
Join Date: Oct 2008
Location: St. Thomas not BVI., Ontario
Trailer: 2014 Escape 5.0TA / 2016 Ram Eco Diesel 4X4
Posts: 8,038
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Quote:
Originally Posted by Chamberman
Geez, that was bad! I couldn't even finish watching it.
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Hi: Chamberman... X2  Alf
escape artist N.S. of Lake Erie 
__________________
Quote Bugs Bunny..."Don't take life too seriously, none of us get out of it ALIVE"!!!
'16 Ram Eco D. 4X4 Laramie Longhorn CC & '14 Escape 5.0TA
St.Thomas (Not the Virgin Islands) Ontario
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12-08-2023, 09:16 AM
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#20
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Member
Join Date: Sep 2023
Location: South West, Michigan
Trailer: 2023 Escape E23
Posts: 75
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Quote:
Originally Posted by mresseguie
C'mon, gang. It's tongue in cheek humor. I smiled.
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I'm with you on the Smile, if not a little giggle.  
I am at a point in life that I don't buy because of a commercial but may remember a name if it is unusual enough.
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