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12-08-2023, 09:19 AM
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#21
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Senior Member
Join Date: Apr 2013
Location: Emerson, Manitoba
Trailer: 2016 Escape 5.0TA, 2022 F150 2.7EB
Posts: 1,848
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I did watch the whole thing, there's two minutes 37 seconds of my life wasted.
__________________
Adrian (and Beth)
We are all travellers in the wilderness of this world, and the best we can find in our travels is an honest friend.
Robert Louis Stevenson
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12-08-2023, 09:23 AM
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#22
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Senior Member
Join Date: Nov 2021
Location: Calgary, Alberta
Trailer: 2023 E19
Posts: 306
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Quote:
Originally Posted by Donna D.
Cringy. I couldn't even watch it to the end. It wasn't even campy, just embarrassing.
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Agree, though I'd say "Cringy" is a bit of an understatement. IMHO, this is the result of a not-so-clever attempt at creating a clever ad.
I can't see how that it will do anything to make the brand more appealing to ETI's target market.
Say what you want about the Karl era, but I very much appreciated his no-nonsense approach when it came to marketing the product.
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12-08-2023, 09:33 AM
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#23
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Senior Member
Join Date: Aug 2015
Location: Benton County, Iowa
Trailer: 2013 Escape 21 Classic Number 6, pulled by 2018 Toyota Highlander
Posts: 8,261
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Salesmanship ratings 1-10
New ad 1
Carl 2.5
Tammy and Rease. 8
Escape owners at rallies, campsites and at home 9.5
My opinion, never humble but honest -2.0
Iowa Dave
__________________
Ain’t no trouble jacking a double Burma Shave
Dave
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12-08-2023, 10:27 AM
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#24
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Senior Member
Join Date: Mar 2018
Location: Tulsa, Oklahoma
Trailer: 2012 E19
Posts: 1,757
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Lame video. It seemed so say, "We don't take ourselves seriously, so don't take our product seriously."
The whole thing was un-bear-able. I mean, lose the bear and start over!
__________________
Losing weight puts one at much greater risk of becoming thin.
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12-08-2023, 10:39 AM
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#25
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Senior Member
Join Date: May 2013
Location: ..., New Mexico
Trailer: 2013 Esc19/'14 Silvrado
Posts: 4,193
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What were they thinking? I just can't bear it.
__________________
Myron
"A billion here, a billion there...add it all up and before you know it you're talking real money." Everett Dirkson
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12-08-2023, 11:19 AM
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#26
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Senior Member
Join Date: Feb 2020
Location: New Milford, Pennsylvania
Trailer: 2020 Escape 5.0ta
Posts: 146
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i hope this doesn't label me as "anti Escape". Just pointing out, in my opinion, what a well done fiberglass trailer promotional video should look like.
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12-08-2023, 12:04 PM
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#27
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Senior Member
Join Date: Jan 2014
Location: North Van., British Columbia
Trailer: 2014 Escape 19, sold; 2019 Escape 21, Sept. 2019
Posts: 8,819
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Quote:
Originally Posted by JohnK
would be footage and language which features the features and benefits of the product.
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Quote:
Originally Posted by Mike G
The whole thing was un-bear-able.
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Quote:
Originally Posted by MyronL
I just can't bear it.
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When I think of the thousands of Escape owner often spectacular photos that they have available it's amazing that they choose to use such a phony set-up.
It's going to be unbearable if the bear pun goes on too long.  Actually the bear costume looked phony also, sort of moth eaten. The bears in my yard don't look anything like that.
Ron
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12-08-2023, 12:48 PM
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#28
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Senior Member
Join Date: Jun 2020
Location: St. Louis, Missouri
Trailer: "Side Effect" 2022 21C
Posts: 1,376
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Probably one of the dumbest commercial of all time but one of the most memorable.
Reality was never close to that commercial as no competitor ever sold buns that extremely large or patties that very tiny but nobody took that part seriously. Plus they made my grandmas look stupid. Yet we all walked away only remembering "Wendy's" and "Where's the beef?"
Sometimes "stupid is as stupid does" and just because Smokey The Bear told us that "Only you can prevent forest fires" never ask a bear for advice.
I'm going "Gimme a Break" now and grab a "Buuud---Wise---Er". )
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12-08-2023, 01:14 PM
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#29
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Senior Member
Join Date: Jun 2020
Location: Brockville (Near Ottawa), Ontario
Trailer: 2010 Prolite Mini
Posts: 303
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OK, I didn't start this.... :-)
I didn't find the Escape ad particularly offensive and drew comparison's to David's cats looking out the back window of the Escape. However, it was pretty bad.
And it's nice to know that if you have an Oliver, you can simply stop in the middle of a road if it happens to be beside a lake, and throw out the rug and settle in.
Now this was a great advertising campaign.
All in good fun!!!
__________________
Steve from Brockville, Canada
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12-08-2023, 01:19 PM
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#30
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Senior Member
Join Date: Aug 2012
Location: Tigard, Oregon
Trailer: 2020 21NE - dual dinettes
Posts: 398
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It didn't make me cringe, but it didn't do anything to promote the advantages of molded fiberglass trailers in general, and the particular advantages of Escape and their semi-custom approach. They could've done so much better.
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12-08-2023, 02:00 PM
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#31
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Site Team
Join Date: Nov 2021
Location: Framingham, Massachusetts
Trailer: 2019 Escape 21C, NTU April 2022
Posts: 1,038
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I was going to say, "Lame. Fire the actors. Fire the writer. And especially, fire the bear."
But Donna D. sums it up: "Embarrassing." I can't imagine showing it to anyone actually interested in buying a camper.
My guess: ETI went to an ad agency, which had no clue how special an Escape trailer really is, and why so many people love them.
Have to say: Karl certainly knew, and communicated it well.
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12-08-2023, 02:11 PM
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#32
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Senior Member
Join Date: Feb 2015
Location: Lanesboro, MN, between Whalan and Fountain, Minnesota
Trailer: 2016 Bigfoot 25RQ - (2018 Escape 5.0 sold)
Posts: 2,174
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Jeez folks, lighten up! I liked the ad.
Enjoy,
Perry
__________________
Those who know everything use pens. Intelligent people use pencils.
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12-08-2023, 02:27 PM
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#33
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Site Team
Join Date: Jul 2022
Location: Idaho Falls, Idaho
Trailer: 2023 Escape 5.0TA
Posts: 850
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Quote:
Originally Posted by mresseguie
C'mon, gang. It's tongue in cheek humor. I smiled.
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Absolutely. I thought it was fun. Of course, as I have said before and have been told many times, I have an odd sense of humor.
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12-08-2023, 05:17 PM
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#34
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Site Team
Join Date: Nov 2008
Location: Portland, Oregon
Trailer: 2014 Escape 5.0 TA
Posts: 11,052
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Quote:
Originally Posted by Perry Butler
Jeez folks, lighten up! I liked the ad.
Enjoy,
Perry
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Can't people feel the opposite? Or is it a fanboy thing? I love my trailer, but I'd never suggest anyone who didn't know about Escape trailers watch the commercial as their first blush with the brand.
__________________
Donna D.
Ten Forward
2014 Escape 5.0TA
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12-08-2023, 05:36 PM
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#35
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Senior Member
Join Date: Jun 2020
Location: St. Louis, Missouri
Trailer: "Side Effect" 2022 21C
Posts: 1,376
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Because of the instant reactions to the video I forwarded it to 3 friends across the country today who have an interest in getting a camper and who know I bought an Escape. I emailed them nothing more than the video link.
Two have been looking at different brands of stickies and one an Airstream.
The reactions?
One asked: "Do you take your Escape down trials like that?". The other: "Wow, I like those wide open windows!" and the third: "Have you guys ever seen a bear out camping?"
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12-08-2023, 05:56 PM
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#36
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Senior Member
Join Date: Jan 2014
Location: North Van., British Columbia
Trailer: 2014 Escape 19, sold; 2019 Escape 21, Sept. 2019
Posts: 8,819
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Quote:
Originally Posted by Donna D.
Or is it a fanboy thing?
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Maybe an Escape owner thing.
Ron
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12-08-2023, 06:13 PM
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#37
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Senior Member
Join Date: Aug 2015
Location: Benton County, Iowa
Trailer: 2013 Escape 21 Classic Number 6, pulled by 2018 Toyota Highlander
Posts: 8,261
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We have seen bears out camping even when I lie to Rita and tell her there are no bears in the area. Damn things show up at the most inopportune time. I’ve yet to see a cougar when camping but moose, Elk, Deer and Coyotes all the time if they are in the area. The bears I’ve seen never look as bad as the man in the bear suit in the commercial. We don’t take the Escape over rough roads, we like the windows in the 21 including the offset one in the front.
Family, food, friends and great scenery with memorable stops along the way make it worth owning a good trailer. I am an unabashed fan boy. I still do not criticize other folks choices of equipment or tell people I use a superior product. Just the way I was raised. As I meet fiberglass trailer owners that I count as friends I am continually amazed to learn their backgrounds and diverse life experiences. Cleaning the garage today I actually threw away some stuff I’d had for many years. I kept a couple things for the free tarp. It was a good day.
Iowa Dave
Iowa Dave
__________________
Ain’t no trouble jacking a double Burma Shave
Dave
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12-08-2023, 06:33 PM
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#38
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Senior Member
Join Date: May 2013
Location: ..., New Mexico
Trailer: 2013 Esc19/'14 Silvrado
Posts: 4,193
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Definitely an Escape owner thing....(sorry, couldn't help myself.)
__________________
Myron
"A billion here, a billion there...add it all up and before you know it you're talking real money." Everett Dirkson
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12-08-2023, 07:41 PM
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#39
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Site Team
Join Date: Jan 2023
Location: San Jose, California
Trailer: 2023 5.0 TA
Posts: 264
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Quote:
Originally Posted by emers382
I did watch the whole thing, there's two minutes 37 seconds of my life wasted.
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Ya , well I watched a Hallmark movie!
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12-08-2023, 07:53 PM
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#40
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Site Team
Join Date: Jul 2022
Location: Idaho Falls, Idaho
Trailer: 2023 Escape 5.0TA
Posts: 850
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Quote:
Originally Posted by occer
Ya , well I watched a Hallmark movie!
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Oh man. I'm going to do you a favor and not show that post to Linda. She'll hurt you!  She loves her some Hallmark Christmas shows.
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